The Brave Marketer Podcast

Season 3 is Live

Featuring Challenger Brands

The Brave Marketer Podcast

Modern marketing changes fast, and great marketers need an edge. Marketers from challenger brands need to be especially Brave. This season, our guests are specifically from challenger brands who unveil the exact strategies and tactics behind the risks they’ve taken. They talk about the biggest, boldest marketing campaigns that got their brand noticed, and made a big impact in the industry. We also discuss today’s most pressing marketing challenges such as ethical advertising, consumer privacy, crypto marketing, brand safety and a future without 3rd party cookies.

Donny Dvorin

Hosted by Donny Dvorin

Head of Sales at Brave

The Brave Marketer podcast is hosted by Donny Dvorin, Head of Sales at Brave Software. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. This podcast will provide a backstage view of how leading marketers are solving the issues facing the advertising industry so that you too can be prepared for what’s ahead.

Episodes

Season 3

Episode 1

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%s logoAngelList

How AngelList Creates an Experimental Culture That Rewards Curiosity

Helen Min, Head of Marketing at AngelList, discusses the pressure marketers face to continue discovering and mastering new marketing channels as regulations and consumer behaviors change at record pace. She also shares innovative tactics she uses at AngelList to create a culture that encourages ongoing experimentation and making quick pivots.

Episode 2

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%s logoCrunchbase

Using Marketing Metrics That Actually Matter

Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She also examines that human element in B2B marketing that is often overlooked.

Episode 3

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%s logoThree Wishes Cereal

Celebrity Partnerships and the Big Risks That Paid Off

Ian Wishingrad, Co-Founder of Three Wishes Cereal, shares stories of creative, thoughtful yet risky marketing campaigns he launched that were a big success. One of Ian’s bold ideas got this company featured in national news television, resulting in $20k of sales in three minutes and landing the cover story in their local newspaper. Ian also shares how he’s challenging large and established brands in the competitive CPG market.

Episode 4

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%s logoeToro

Crypto Marketing: Risks, Regulations and Major Opportunities

Shiran Herzberg, Head of Media at eToro, discuss\es the complexities of crypto marketing and how he’s navigating the industry when buying media. Shiran also shares what he thinks are the biggest opportunities in crypto marketing and what he’s found to be the best performing channels.

Season 2

Episode 1

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%s logoDisney

How Disney+ Strives to Deeply Understand Their Customer as a Strategy for Exponential User Growth

Andrea Cutright, VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+ discusses the strategies and tactics they used to surpass their four year growth target, in only 14 months. Andrea explains how her strategy for “killing the hypothesis” has led to massive product adoption and their readiness for global expansion.

Episode 2

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%s logoUM

How the Impulse Economy Resulted in a Total Collapse of the Funnel

Chad Stoller, Global Chief Innovation Officer, UM & Managing Director, IPG discusses how the Terry Tate Office Linebacker video series with Reebok unexpectedly became one of the top 10 Super Bowl commercials of all time. Chad also dissects the rising shift to an impulse shopping economy, and how increasing consumer expectations are impacting the advertising industry.

Episode 3

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%s logoAtlassian

The Benefits of B2B Content Marketing and Measuring ROI on Blogs and Podcasts

Natalie Mendes, Brand Content Team Lead at Atlassian, shares how she transformed their B2B content marketing strategy and created a blog that received an award from Digiday. She also discusses where blogs and podcasts fit in your marketing funnel, and how to track your growth and ROI back to company sales. Natalie has unique insights for the next generation of marketers and how they can gain a competitive edge as they progress in their careers.

Episode 4

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%s logoBrave Software

Brave Advertisers: An Insider's Perspective on their Burning Questions and Biggest Opportunities

Get a backstage view of the Brave Ads Platform from one of Brave’s most experienced Regional Sales Directors. You’ll hear the most common questions that come up about Brave Ads, and the biggest opportunities advertisers must consider. Learn how brands and agencies are preparing for a future without 3rd party cookies, and navigating a constantly evolving and unpredictable future for the marketing and advertising industry.

Episode 5

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%s logoBain Capital

Cutting Edge Media Strategies that Heighten the User Experience

Darren Herman, Operating Partner at Bain Capital and award winning advertiser, discusses the disruptive marketing campaigns he’s created for global brands such as, Vespa, Armani Jeans, Michael’s and even Kim Kardashian! Darren also shares why privacy preserving advertising is so effective in heighting the user experience, creating trust and ultimately increasing sales.

Episode 6

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%s logoR/GA Ventures

Measuring and Rewarding Attention in New and Personalized Ways

Dylan Boyd, Director of R/GA Ventures, shares the cutting edge advertising tactics he’s helping global brands implement to better reach and reward target audiences. He also discusses what the future of personal data ownership might look like for consumers worldwide.

Episode 7

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%s logoP&G Beauty

P&G Beauty: Experimenting w Virtual Gaming and Shifting to Privacy as a Mandate

Sergio DosSantos, Director of Technology and Digital Transformation at Procter & Gamble Beauty, shares how he convinced senior leadership to take a risk and launch a branded campaign inside Second Life’s virtual world. He also shares his perspective on why privacy is a mandate, and how first party data plays an integral role in any marketing strategy.

Episode 8

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%s logoCybersecurity Content Marketer

Leading with Empathy in Marketing and Creating Human Connections

Andra Zaharia, Cybersecurity Content Marketer, discusses how to create content that resonates with users by bringing out the human values behind your company and its products. She also shares how she’s breaking down stereotypes and clichés in the InfoSec and Technology sector, and discusses her top tips on how users can take control of their privacy.

Episode 9

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%s logoBrave Software

All Things NFT: Marketing, Investments and Future Opportunities

Luke Mulks, VP Operations at Brave Software, breaks down NFTs (non-fungible tokens) and why they’re such a hot topic and opportunity amongst both marketers and investors. He also discusses how mainstream brands are embracing NFTs to engage users, and shares the ways that Brave and the BAT Community are an integral part of Brave’s success.

Season 1

Episode 1

Play
%s logoOMD

The Consumer Privacy Movement and Brand Safety Challenges with Big Tech

Listen to Richard Kramer, Founder of Arete Research and Brendan Eich, CEO of Brave Software, discuss the challenges with the current “data donation agreement” that Big Tech has created related to user information, along with the brand safety concerns advertisers are now facing.

Episode 2

Play
%s logoFiverr

Betting on Your Brand with a Super Bowl Ad

Listen to Duncan Bird, VP of Brand Marketing & Digital at Fiverr, discuss the major ad spend Fiverr invested in during the 2021 Super Bowl for their ‘It Starts Here’ campaign.

Episode 3

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%s logoHP

The Future of Advertising is Cookieless

Listen to John Marshall, Head of NA Digital Activation at HP, who discusses the death of the 3rd party cookie.

Episode 4

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%s logoFou Analytics

Fraudulent Ads and Dirty Data

Listen to Dr. Fou, Cybersecurity and Ad Fraud Investigator, discuss his research on ad fraud reporting, brand safety threats and ways marketers can mitigate their risk.

Episode 5

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%s logoKevin Rose

A Risk Taker's Approach to Marketing

Listen to Kevin Rose, Serial Entrepreneur and Partner at True Ventures, discuss the entrepreneurial mindset and tolerance that’s led to his success and how marketers can follow suit, regardless of their size of business.

Episode 6

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%s logoPublicis Media

Funding Content That’s Difficult, Dangerous & Disruptive

Listen to John Nolan, Managing Director of APEX Content Ventures at Publicis Media, shares how he decides which media projects to fund, along with his foresight into the future of advertising and subscriptions.

Episode 7

Play
%s logoTaxBit

Navigating Crypto: Tax Filings, Marketing Challenges & Opportunities

Listen to Michelle O’Connor, VP Marketing at TaxBit, share her top tax considerations for crypto holders, and discuss how she’s overcoming the advertising regulations facing crypto companies today and the opportunities that lie ahead.

Episode 8

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%s logodentsu Media

Attention Economy & Changing Consumer Experiences in Media

Listen to Sarah Stringer, EVP, Head of US Media Partnerships at dentsu Media, discuss how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive and participatory experiences for consumers, and what that means for advertisers.

Episode 9

Play
%s logoDuolingo

How Duolingo is Pushing Beyond Brand Boundaries with Experiential Advertising

Listen to Cammie Dunaway, Chief Marketing Officer at Duolingo, discuss the gamification tactics they’ve implemented to create product adoption and retention, along with the wild marketing ideas they’re testing to prepare for a future without 3rd party cookies.

Episode 10

Play
%s logoArete Research

The Consumer Privacy Movement and Brand Safety Challenges with Big Tech

Listen to Richard Kramer, Founder of Arete Research and Brendan Eich, CEO of Brave Software, discuss the challenges with the current “data donation agreement” that Big Tech has created related to user information, along with the brand safety concerns advertisers are now facing.

Hope to be in your ears every Monday!

We are launching Season 3 as a 10 episode series released weekly.

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Select what kind of chip your Mac comes with

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Most common

Apple Chip icon Apple Chip

Nov 2020 and later

How to find my chip

  1. At the top left, Open the Apple menu.

  2. Select “About This Mac”.

  3. In the “Overview” tab, look for “Processor” or “Chip”.

  4. Check if it says “Intel” or “Apple”.